As a freelance brand designer for Sessions Highlife, I developed the visual identity system, swag and brand guidelines for Krush, a cannabis product inspired by the playful nostalgia of the iconic soda brand Crush. Krush offers bold, soda pop-inspired flavors designed to spark curiosity and fun, and the branding needed to capture that same energy. The logo balances familiarity and originality—drawing from the lively curves, bold colors, and dynamic movement of classic soft drinks while establishing a unique identity. With a focus on perspective and fluidity, the design reflects the fizzy, uplifting essence of soda pop culture while remaining distinctly Krush. The result is a brand that invites consumers to rediscover the joy of soda pop in an elevated, refreshing new way.