As a freelance brand designer for Better Good Agency, I developed the visual identity system for Moda, a BC-based company specializing in modular solutions. From research and initial concept to the final design, I crafted a dynamic identity inspired by the adaptability of their business. The system was designed to seamlessly adjust across various applications, reinforcing the brand’s commitment to flexibility and innovation. To ensure consistency, I also created comprehensive brand guidelines. While this solution was my favorite for its modern and cohesive design, it was not the final selection.