Weekends is a vibrant celebration of relaxed, shared moments, designed to evoke the carefree energy of music festivals. The branding captures the magic of those perfect days—filled with fun, laughter, and connection. Drawing inspiration from festival posters, the layouts burst with bold colors, playful icons, and hand-drawn illustrations that bring a sense of movement and life. As a freelance brand designer for Sessions Highlife in British Columbia, I developed the brand concept and visual identity system for Weekends. The design reflects the spirit of gathering, discovery, and pure enjoyment, setting the stage for a personal festival experience. Whether it’s a mellow afternoon or an evening with friends, Weekends isn’t just about cannabis—it’s about curating a vibe, creating memories, and embracing the joy of shared moments.